The Peninsula
QNB Group, the largest financial institution in the Middle East and Africa, announced yesterday that it is the first in Qatar to deploy a customer experience strategy powered by the next generation of innovative ATMs and interactive software developed by NCR Corporation, a global leader in electronic channel solutions, to offer more self-service banking options and improve customer experience.
Commenting on the new strategy, Adel Ali Al Malki, General Manager QNB Group Information Technology, said: “Our retail consumers expect simple, quick and seamless banking services. We partnered with NCR to improve our digital banking services and ensure our consumers’ self-service banking experience remains frictionless and exceeds expectations.”
“Branches remain critical for financial institutions across the world as more complex, high-margin products, long-term financial planning and other highly specialized services continue to be managed in-person,” said Wael El Aawar, vice president, NCR Banking Services for Middle East and Africa. “We are happy to be part of QNB’s transformational journey as they implement NCR’s digital innovations to provide superior connected experiences for their customers”.
For her part, Heba Al Tamimi, General Manager QNB Group Retail Banking, said: “QNB’s digital branches will help increase the number of customers by electronic services to facilitate and accelerate their banking transactions. In addition, through the transfer of normal transactions in the branches to self-service channels, branch staff will be able to allocate more time to serve customers and provide high-value services.”
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