NCR Corp. is helping three community financial institutions to expand their self-service capabilities with Digital Insights solutions.
The three FIs include California-based Parsons Federal Credit Union, Texas-based Educators Credit Union and Arizona-based Aero Federal Credit Union, according to a press release
"The banking industry is facing unprecedented changes in consumer behavior and expectations, leading to increased competition to stand out and create the very best experiences," said Frank Gauld, vice president and general manager of NCR Banking. "By leveraging our own cross-industry, cross-channel expertise and employing a 'Design Thinking' approach to innovation, we're able to work closely with our customers to help build stronger relationships with their members."
The NCR Design Thinking process leverages research and empathy-based techniques to deeply understand customer needs. It then employs ideation and rapid experimentation to determine how financial institutions can best solve for these needs with a digital solution.
"Financial institutions are all racing to be at the forefront of digital innovation — no matter what their size — and through technology, they have been able to challenge the traditional belief that the biggest player always wins," Parsons FCU President and CEO Ray Crouse said in the release. "Credit unions like us can now compete toe-to-toe and seize market share that wasn't possible before, opening doors to endless opportunities. We chose to partner with NCR because we believe they've proven themselves as leaders in the fintech space ... "